02. PM and PMM Collaboration
PM and PMM: how we work together Heading
How Marketing and Product Managers Work Together
ND036 C4 L02 A02 PM And PMM- How We Work Together
PM vs PMM
Product Manager and Product Marketing Manager Responsibilities
PM and PMM: how we work together Recap
New Terms
PMM: Product Marketing Manager or just Marketing
Things to Remember About Working with PMMs
- Timing: You should involve your product marketing manager as early as possible in the product development cycle.
- Communication: A successful launch can be achieved only with great communication between you and all your partners.
- **Relationship ** The PM and the PMM need to work closely together to create a comprehensive marketing strategy.
Working together quiz
SOLUTION:
At the beginning of the product development processPM and PMM Responsibilities Part 1
QUIZ QUESTION::
Determine if the following responsibilities belong to PM, PMM, or are shared between PM and PMM.
ANSWER CHOICES:
|
Task |
Who Owns It? |
|---|---|
Confirming that privacy requirements for the product are met |
|
Determining which feature is most relevant to users in a specific demographic |
|
Creating promotions for the product |
|
Resolving any legal issues with the product |
|
Developing a Go-to-Market strategy |
SOLUTION:
|
Task |
Who Owns It? |
|---|---|
|
Determining which feature is most relevant to users in a specific demographic |
|
|
Creating promotions for the product |
|
|
Confirming that privacy requirements for the product are met |
|
|
Resolving any legal issues with the product |
|
|
Confirming that privacy requirements for the product are met |
|
|
Resolving any legal issues with the product |
|
|
Developing a Go-to-Market strategy |
|
|
Determining which feature is most relevant to users in a specific demographic |
|
|
Creating promotions for the product |
|
|
Determining which feature is most relevant to users in a specific demographic |
|
|
Creating promotions for the product |
|
|
Developing a Go-to-Market strategy |
|
|
Confirming that privacy requirements for the product are met |
|
|
Resolving any legal issues with the product |
PM and PMM Responsibilities Part 2
QUIZ QUESTION::
Determine if the following responsibilities belong to PM, PMM, or are shared between PM and PMM.
ANSWER CHOICES:
|
Task |
Who Owns It? |
|---|---|
Developing product features |
|
Managing translations and localization of the product |
|
Implementing the Go-to-Market strategy |
|
Creating materials, like a website, that explain the value of the product to users |
SOLUTION:
|
Task |
Who Owns It? |
|---|---|
|
Managing translations and localization of the product |
|
|
Implementing the Go-to-Market strategy |
|
|
Creating materials, like a website, that explain the value of the product to users |
|
|
Managing translations and localization of the product |
|
|
Implementing the Go-to-Market strategy |
|
|
Creating materials, like a website, that explain the value of the product to users |
|
|
Developing product features |
|
|
Developing product features |
|
|
Implementing the Go-to-Market strategy |
|
|
Creating materials, like a website, that explain the value of the product to users |
Working together quiz
SOLUTION:
- Regular 1:1 between PM and PMM
- Create and share a comprehensive document about the product and its features